What’s Your (Leadership) Story?
Theodore Kinni has written, ghosted, or edited more than 20 business books. He was book review editor for strategy+business for 7 years.
There’s been a lot written about the power of storytelling in business. In fact, the concept has become mainstream enough that one company recently hired a bestselling novelist as its chief storytelling officer.
Stories can be used for lots of purposes in business. Annette Simmons calls out six of them in Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact : “who am I” stories; “why I’m here” stories; “vision” stories; “values in action” stories; “teaching” stories; and “I know what you’re thinking” stories.
As a leader, you can pick and choose among these different types of stories, but in Your Leadership Story: Use Your Story to Energize, Inspire, and Motivate, Timothy J. Tobin, Marriott International’s vice president of global learning and leadership development, makes a pretty compelling argument that you should always start with a story that is about yourself. Crafting such a story is as much about clarifying how you view your self and your situation as it is about communicating who you are to others.
Tobin sees your own story as an amalgam of several of Simmons’ story types, including who am I, why I’m here, and vision and values stories. “Your leadership story communicates the message of identity: who you are as a leader, what you believe in, what drives you and defines you as a leader, and how you act,” writes Tobin.
Why do you need to tell this story about yourself? “If you do not take primary authorship of your story, it will be crafted exclusively through the perceptions of others,” explains Tobin. “And… others’ interpretations may not be accurate. Or worse, their motivations may not support your story.”
Crafting your leadership story is a lot like writing a novel: It includes plot, characters, conflict, theme, and setting. ...read the rest here