Capturing the AI advantage through culture change

Learned a lot lending an editorial hand here:

Oil Review Middle East, May 30, 2025

by James Thomas, Shantanu Gautam, and Pavel Evteev



The GCC’s national oil companies (NOCs) must put AI to work if they are to keep delivering the world’s lowest cost and lowest carbon footprint barrels. To achieve this, NOCs need organisational cultures that can quickly produce many small, high-impact artificial intelligence (AI) applications.

AI-powered solutions are the next major cost and efficiency frontier in the oil and gas industry. Leading oil majors are already using them to produce oil faster, at lower cost and resource intensity. For example, AI can accelerate subsurface analysis, reduce uncertainty, and optimise capital allocation. Shell partnered with startup Avathon (formerly SparkCognition) and is using AI-powered deep learning to reduce seismic shots by 99%, maintaining image accuracy while cutting exploration time from nine months to just nine days.

Beyond exploration, AI is transforming well planning, automating drilling, predicting conditions, and streamlining workflows. ExxonMobil, collaborating with IBM, used AI to reduce well planning and design time from nine to seven months, and cut data preparation time by 40%.

Drilling optimisation is another area seeing major gains. AI can now analyse real-time downhole data, optimise rate of penetration, and predict failures. Machine learning can adjust drilling parameters dynamically, reducing non-productive time, cutting costs, and improving well economics. ConocoPhillips used three years of drilling data to develop a machine learning model that improved vertical rate of penetration by 20% and reduced premature drilling-motor failures by 65% – saving US$30,000 per well.

Environmental performance is improving too. AI can track emissions in real time, detect leaks, and increase carbon capture. Chevron deployed AI to optimise methane emissions reduction in upstream operations, helping cut methane emission intensity by 60%.

NOCs across the region are also making tangible progress in applying AI to boost performance. Aramco, for example, deployed 40,000 sensors across 500 wells, enabling AI-driven process control that increased production by 15% and halved troubleshooting time. ADNOC’s Emission X tool helped abate 1 million tonnes of CO2 in one year through AI-powered emissions prediction and optimisation. Read the rest here.

Caring for the Carers: Investing in healthcare workforce wellbeing

Learned a lot lending an editorial hand here:

PwC Strategy& Middle East, May 2025

by Irfan Merali, Dr. Christelle Abou Nader, and Andrew AlHamouch

The health of the GCC’s population depends on the wellbeing of its healthcare workforce. It is a key lever for improving the quality of care provided by the region’s 800,000 healthcare professionals, and for reducing the cost of care. Our analysis indicates that improving healthcare workforce wellbeing in the GCC countries potentially could generate US$ 2.5 billion in annual savings.

Healthcare is a rewarding and demanding profession. Long hours, high intensity work environments, and physically demanding tasks contribute to elevated incidences of chronic fatigue, musculoskeletal injuries, and other health problems. Nearly half of healthcare workers globally suffer from burnout. Almost as many experience musculoskeletal issues each year. We find comparable rates in the GCC’s healthcare systems.

These conditions harm healthcare workers and patients. Mental and physical wellbeing challenges drive up absenteeism, turnover, and job dissatisfaction, all of which increase medical errors, lower patient satisfaction, and diminish compassionate care. Research into the effects of burnout among doctors, for example, shows that it is associated with a fourfold decrease in job satisfaction. Doctors experiencing burnout are 2.2 times more likely to have made a recent medical error. Thus, current conditions foster a vicious cycle with systemic and financial repercussions.

As these conditions worsen, healthcare systems become increasingly stretched, with workforce shortages intensifying these pressures. The wellbeing of the GCC’s healthcare workforce is a large-scale issue with system-wide implications that should be investment priorities. Evidence-based research proves that investing in healthcare worker wellbeing yields tangible benefits, including a 17% reduction in absenteeism, an 11% decrease in turnover, and productivity gains of up to 25%. Read the rest here.