Thursday, June 27, 2013


My weekly book post on the s+b blogs is about the Heath brothers' new book, Decisive:

Smarter Executive Decision Making Is Within Reach 
Chip and Dan Heath are back with another book that applies cognitive science to management. In 2007, the brothers—Chip is a business professor at Stanford and Dan  is a senior fellow at Duke’s Center for the Advancement of Social Entrepreneurship—had a hit with Made to Stick: Why Some Ideas Survive and Others Die (Random House), which David Hurst reviewed  in s+b’s Summer issue that year. And in 2010, they published Switch: How to Change Things When Change Is Hard (Broadway), which Judith Glaser called out as one of the year’s best business books in s+b. Their new book, Decisive: How to Make Better Choices in Life and Work (Crown Business), looks just as promising. 
So when the publisher offered me a bit of Dan’s time, I used it to ask him a question: “In writing the new book, what did you guys discover about improving a company’s executive decision making?” Read Dan's answer here...

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