Wednesday, September 11, 2013

Less sugar...reads great

My weekly post on s+'s blog is about an unusual book by the founders of Honest Tea:

Comic Books, Iced Tea, and the Secret to Winning in Business

Once in a while I receive a business book that, like a box of Cracker Jack, comes with a prize inside. I enjoy these promotional gewgaws; often they engage me more than the books that they accompany. Mission in a Bottle: The Honest Guide to Doing Business Differently—and Succeeding (Crown Business, 2013), which arrived with a bottle of Honest Tea’s Honey Green Tea, is an exception: In this case, I was engaged equally by both.

Mission in a Bottle succeeds for a couple of reasons.The biggest is that its authors, Seth Goldman and Barry Nalebuff, offer a combination of practical experience and theoretical insight that’s atypical of business-book authors. They founded Honest Tea in 1998 in one of the most competitive CPG categories. They grew it to the point that Coca-Cola invested US$43 million for a 40 percent stake in 2008—and eventually bought the company lock, stock, and barrel in the rest here

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