Wednesday, November 13, 2013

We are all creatives

My weekly post on s+b's blogs is about a new book that shows readers how to channel the creativity they never knew they had:

Tapping into Your Inner Creative

Once in a while, a book gets its hooks into you and, try as you might, you can’t shake it off. Creative Confidence: Unleashing the Creative Potential within Us All (Crown Business, 2013) is such a book.

I had high expectations for Creative Confidence, mainly because its authors, Tom Kelley and David Kelley, are the IDEO guys. IDEO is, of course, one of the best-known innovation and design firms on the planet, with an enviable client list that included the late Steve Jobs.David not only founded IDEO, he also launched Stanford’s Hasso Plattner Institute of Design, also known as the d. school. Tom is an IDEO partner and the author of a couple of previous books on IDEO’s approach to innovation. As I read Creative Confidence, however, I realized that aside from a story here and there, the book covers familiar ground—things I’ve read about creativity before. I set it aside with some disappointment.

But something about the book kept calling me back, and I picked it up several times after that. I shared an excerpt from it with my colleagues; it didn’t spark their interest. And yet, here I am telling you about it. Why? the rest here

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