Thursday, March 31, 2016

Tech Savvy: People Management by Algorithm

by Theodore Kinni
Social media for CXOs: On March 19, Pope Francis began posting on Instagram. He uploaded 8 images in 4 days and attracted 1.9 million followers. It wasn’t the Supreme Pontiff's first social media foray. He has been tweeting since he was elected 3 years ago, and he has 8.94 million followers on his English-language Twitter account. In terms of social media savvy, the Pope is running circles around most Fortune 500 CEOs.
As of July 28, 2015, 61% of the CEOs had no social media presence at all, according toa study by that was released earlier this year. Only 10% of the CEOs were on Twitter, and only 60% of their accounts were active.
A new article, by Emily Jane Fox in Vanity Fair, plumbs the state of tweeting among high-profile CEOs and highlights the internal team — led by Nola Weinstein, Twitter’s head of executive engagement — that encourages them to join the service. But the article suggests an unexpected reason why CEOs and other execs might want to start thinking in 140 characters. “Interestingly,” writes Fox, “the number-one success Weinstein and her team see from executives on Twitter is when they connect with their own colleagues and employees — explaining the reason behind a particular project or campaign, or highlighting a job well done by one of the company’s teams or offices. ‘If you’re a C.M.O. on a global level and you give a global shout-out to a team in Tokyo or Singapore or New York, that goes a long way. The public nature can be very rewarding and gratifying,’ Weinstein said.” the rest here

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