Monday, December 23, 2013

Corporate partnering like a pro

My weekly book post on s+b blogs is about BP executive Luc Bardin's new book on creating partnerships capable of delivering transformational value:

The Price and Prize of Strategic Partnering

There’s no shortage of books on creating and managing strategic partnerships, but Luc Bardin’s new one caught my eye for its where-the-rubber-meets-the-road practicality. Bardin has been sales and marketing chief at BP since 2007, and he founded and leads the energy giant's strategic accounts organization. In Strategic Partnering: Remove Chance and Deliver Consistent Success (Kogan Page, 2014)—a handbook written with his sons, Raphaël and Guillaume—Bardin offers a model and methodology for building successful organizational alliances, based on his experiences and bolstered by the insights and advice of 30 noted executives and consultants.

These days, it seems like the ability to create and manage strategic partnerships is becoming a prerequisite of corporate success. Witness the current volume of announced corporate alliances (more than 10,000 annually, according to Bardin) and plans for future alliances (more than two-thirds of CEOs expect to partner more extensively in the near future, according to a 2012 IBM survey cited in the book).

More strategic partnerships do not necessarily translate into more profits, however. Bardin reports that more than 70 percent of business relationships fail over time, and less than 10 percent deliver on their original targets, so I asked him how a company can beat the his answer here

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