Wednesday, January 8, 2014

A study guide for wannabe thought leaders

My first weekly book post on s+b blogs for the new year covers two new books about thought leadership:

New Year’s Resolution: Become a Thought Leader

Having been a laborer in the business of thought leadership for a couple of decades, I’m always curious
to see the rankings of management gurus that appear around the end of the year. At the end of 2013, the most conspicuous list was the biannual Thinkers50—the high-profile brainchild of entrepreneurial U.K. journalists, and past s+b contributors Des Dearlove and Stuart Crainer—which produced a flurry of nomination solicitations from wannabes, and gracious, self-promoting thanks from the happy winners.

You’re probably familiar with most of the people on thought leader lists like the Thinkers50. These are folks—Clayton Christensen, Rita McGrath, Marshall Goldsmith, et al.—whose names pop up regularly in the business press, convention brochures, and business book bestseller lists. But how did they become thought leaders? And if you aspire to become more influential in your company, in your profession or industry, or in the marketplace, how can you follow in their footsteps?

There are a number of books on content marketing, but there is a surprising dearth of books that are aimed straight at would-be thought leaders. (Well, perhaps not so surprising: if you know how to become a successful thought leader, you’re probably too busy becoming one or working for someone else who wants to become one to write a book about it.) But in the last couple of months, I received two books that fill this specific gap on the bookshelf... read the rest here

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