Here's How Steve Jobs Drove Apple's Phenomenal Growth

Inc., May 6, 2017

By Theodore Kinni





"Innovate or die," declared management philosopher Peter Drucker. But innovation is easier said than done. Established players like Procter & Gamble have departments full of people devoted to continuously launching "new-and-improved" products, while investor-funded newcomers like Airbnb can afford to burn through billions of dollars annually in the quest to disrupt their markets. How are you supposed to beat fierce, deep-pocketed competitors like them at the innovation game?

David Robertson, a Wharton professor who studies and teaches innovation and product development, thinks there is another way to innovate that is different from the incremental innovation of a P&G and the big-bang disruption of an Airbnb. In his new book, The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation (with Kent Lineback, Harvard Business Review Press, May 2017), he describes this 'Third Way' as complementary innovation and explains how you can use it to gain a competitive advantage for your company...read the rest here