Wednesday, July 5, 2017

'Hit 'em Where They Ain't!' and Two More Lessons in Strategy From General Douglas MacArthur

Inc., July 5, 2017

by Theodore Kinni

Seventy-two years ago today, on July 5, 1945, General Douglas MacArthur officially announced the liberation of the Philippines. It was a triumphal moment for the 5-star general. It marked the ultimate fulfillment of his memorable promise ("I shall return"), and it brought the war in the Pacific to Japan's doorstep.

MacArthur was one of the world's most admired leaders in those days, and although the Chinese and President Harry Truman would tarnish his shining reputation in the 1950s, MacArthur's strategic creativity, agility, and focus in World War II's Pacific Theater remain a high point in military history. They also offer valuable lessons to founders who are searching for innovative ways to gain a foothold in highly competitive markets populated by stronger, more established players.

Here are three of those lessons, drawn from No Substitute for Victory: Lessons in Strategy and Leadership from General Douglas MacArthur. Read the rest here.

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