Monday, July 10, 2017

What a Bestselling Author Knows About the True Genius of Steve Jobs and Ben Franklin

Inc., July 10, 2017


by Theodore Kinni



In May, Walter Isaacson, CEO of the Aspen Institute and former chairman and CEO of CNN, came to my hometown to deliver the commencement address and pick up an honorary degree at The College of William & Mary. You probably know him for his best-selling biographies, including Steve Jobs (Simon & Schuster, 2011) and Benjamin Franklin: An American Life (Simon & Schuster, 2003).

Given Isaacson's obvious interest in the personality traits, innovative thinking, and entrepreneurial flair of geniuses, I expected his address to celebrate mavericks or, as Apple put it in the memorable "Think Different" ad campaign, "the crazy ones." But he threw a changeup.

"We taught you here to be individual achievers. We celebrated individual achievement and even singular visionaries," Isaacson told William & Mary's graduating class of 2017. "What we forgot to tell you is that in the real world it's not about singular achievement. It's about teamwork. It's about being able to collaborate. When you get to the real world, you are going to learn that innovation is a team sport and that success is a collaborative effort." Read the rest here.

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