strategy+business, January 21, 2022
by Theodore Kinni
Photography by Paul Bradbury
Win from Within: Build Organizational Culture for Competitive Advantage
by James Heskett, Columbia Business School Publishing, 2022
One of the first business books I reviewed, back in 1992, was Corporate Culture and Performance, by Harvard Business School professors James Heskett and John Kotter. A few books explored organizational culture before it, most notably In Search of Excellence, by Tom Peters and the late Robert Waterman, but Corporate Culture and Performance was the first to try to quantify the economic returns of culture in a rigorous way. Thirty years later, Heskett, now 88 and professor emeritus, is still making the business case for corporate culture.
His new book, Win from Within, is a master class in building culture. It’s the kind of book that you can read in a few hours and then apply throughout your leadership career—which gets to Heskett’s thesis: most leaders don’t devote nearly enough time to managing the culture of their companies, and the time that they do spend on it is often wasted.
Heskett pins both problems to a flawed understanding of culture. “Strategy is hard; culture is soft,” he writes, beginning a list of common misconceptions. “The impact of a strategy on growth and profit can be measured, but that of a culture cannot. If you get the core values shared by everyone right, the rest will take care of itself. A strong culture helps assure good performance. To change an organization’s culture requires a long time. All of these assertions have been passed around in management circles over the years. And all of them are essentially wrong.” Read the rest here.
by James Heskett, Columbia Business School Publishing, 2022
One of the first business books I reviewed, back in 1992, was Corporate Culture and Performance, by Harvard Business School professors James Heskett and John Kotter. A few books explored organizational culture before it, most notably In Search of Excellence, by Tom Peters and the late Robert Waterman, but Corporate Culture and Performance was the first to try to quantify the economic returns of culture in a rigorous way. Thirty years later, Heskett, now 88 and professor emeritus, is still making the business case for corporate culture.
His new book, Win from Within, is a master class in building culture. It’s the kind of book that you can read in a few hours and then apply throughout your leadership career—which gets to Heskett’s thesis: most leaders don’t devote nearly enough time to managing the culture of their companies, and the time that they do spend on it is often wasted.
Heskett pins both problems to a flawed understanding of culture. “Strategy is hard; culture is soft,” he writes, beginning a list of common misconceptions. “The impact of a strategy on growth and profit can be measured, but that of a culture cannot. If you get the core values shared by everyone right, the rest will take care of itself. A strong culture helps assure good performance. To change an organization’s culture requires a long time. All of these assertions have been passed around in management circles over the years. And all of them are essentially wrong.” Read the rest here.
