Wednesday, May 8, 2024

‘I’m Sorry, Dave.’ When AI Writes a CEO’s Apology Letter.

This Week in Leadership, May 8, 2024

by Theodore Kinni




Generative artificial-intelligence programs are already helping professionals write compelling sales presentations, convincing emails, and other difficult business communications. It was only a matter of time before someone tried using it for one of the most sensitive documents of all: an apology from the boss.

Using the widely available GPT-4, researchers at the Korea Advanced Institute of Science and Technology (KAIST) recently built a model they call “Prompt Engineering for CEO Apology.” The model incorporates a number of variables, including type of event, structure and length of previous apologies, audience, delivery method, and the communication styles of the CEO and the company. The researchers used the model to create apologies for some recent high-profile CEO gaffes, and apparently, AI did pretty well: According to the KAIST study, the notes “conveyed empathy” and “mimicked the same structure and emotional language” of CEO apologies produced by human beings. Read the rest here.