Building a vibrant news industry in the Middle East and North Africa

Learned a lot lending an editorial hand here:

PwC Strategy&/Google News Initiative, Feb. 21, 2024

by Karim Daoud, Karim Sarkis, Martin Roeske, Carla Khoury, and Mazen Sabbagh



Digitization is fueling growth for news organizations in the Middle East and North Africa (MENA) region, presenting both opportunities and challenges that must be addressed.

The news market in the region is promising. News consumption and demand are on the rise. MENA region consumers are willing to pay for the news they want, particularly trustworthy, in-depth, and specialized reporting. Additionally, there is significant room for revenue growth, especially in digital advertising and consumer revenues (digital circulation).

The growth is fueled by widespread mobile connectivity, high internet penetration, and social media usage in the MENA region, especially young consumers leading digital lifestyles. To attract and grow revenue from these tech-savvy consumers, news organizations need to transform their business models and methods of delivering content. That transformation must include creating new types of content, formats, and interfaces. Collaboration with governments in the MENA region, regulators, global tech platforms, advertisers, and academia is crucial in creating an enabling environment that supports the growth of regional news organizations. This environment can be achieved through talent development programs, targeted financial support, media literacy initiatives for consumers, and an updated regulatory framework.

Together these transformational efforts can lead to a better news consumption experience, high-performing news organizations, and an overall vibrant news ecosystem in the MENA region. Download the PDF here.

Why Digital Ability Trumps IQ

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MIT Sloan Management Review, February 24, 2023

by Kimberly A. Whitler and F.D. Wilder

In 2013, as fast-emerging digital technologies and channels were creating a sea change in consumer product marketing, A.G. Lafley, then CEO of Procter & Gamble, acted to ensure that the consumer packaged goods giant would not be left behind. He appointed F.D. Wilder, one of this article’s coauthors, as global head of e-business and tasked him with driving digital transformation across P&G’s many brands. The goal of this initiative was to develop and integrate P&G’s digital marketing abilities, e-commerce channels, and IT platforms — driving up sales, profit margins, and cash flow in the process.

As the e-business team considered this challenging mandate, it focused on the digital marketing ability of P&G’s brand and business managers as a key enabler of the transformation. Unfortunately, the team found that the literature regarding digital transformation tends to give short shrift to the capability of leaders: It focuses mainly on raising the “digital IQ” of the workforce — that is, the measurement of how much an organization can profit from digital and technological solutions.

Digital IQ has its limitations as an effective measure of ability, not the least of which is its strong emphasis on teaching and testing for generic vocabulary and knowledge. Yet digital and other transformational efforts nearly always require employees to work in new and unfamiliar ways. To ensure that they can do this new work, leaders must be able to assess employee ability by connecting it not only to knowledge and skills but also to targeted actions and performance outcomes. Only then can they identify and activate pockets of strength in the digital ability of employees and isolate and remediate pockets of weakness. Read the rest here...

How “Corporate Explorers” Are Disrupting Big Companies From the Inside

Insights by Stanford Business, August 24, 2022

by Theodore Kinni


|iStock/Alexey Yaremenko

The conventional wisdom holds that disruptive innovation is beyond the ken of large, incumbent companies. But then there are companies like Microsoft, which transformed its ubiquitous Office software suite into the Office 365 subscription service. “If Microsoft had done that as a startup, it would be a multi-unicorn,” says Andrew Binns, a founder and director of the strategic innovation consultancy Change Logic. “Office 365 is a whole new business model, but nobody talks about it as disruptive innovation.”

Binns, along with Charles O’Reilly, a professor of organizational behavior at Stanford Graduate School of Business, and Michael Tushman of Harvard Business School, finds that more and more established companies are overcoming the obstacles to innovation with the help of what they call corporate explorers. Corporate explorers are managers who build new and disruptive businesses inside their companies. Sometimes with a formal mandate, sometimes not, they use corporate assets to support and accelerate the development of these new ventures.

Binns, O’Reilly, and Tushman studied a number of these entrepreneurial insiders and report their findings in The Corporate Explorer: How Corporations Beat Startups at the Innovation Game. The book builds on the trio’s continuing research into ambidextrous organizations — companies that succeed over the long haul by simultaneously exploiting their existing businesses and building new ones that drive future growth.

In a recent interview, O’Reilly and Binns described the traits of corporate explorers and the conditions they need to thrive. Read the rest here.

Accelerating digital: A win-win-win for customer experience, the environment and business growth

Learned a lot lending an editorial hand on this report:

Economist Impact, June 2022





Digitally advanced firms are accelerating ahead of the competition. They are able to use real-time data insights to transform customer experiences and to improve their sustainability footprint. Discover how businesses can overcome data access and activation challenges to drive profitable growth.

The business landscape is constantly evolving and, with it, digital transformation. Businesses are under pressure to adapt to new competitors, increasingly from non-traditional markets, and to navigate ongoing geopolitical and economic uncertainty. At the same time, they need to become more sustainable and socially responsible, driven by government mandates and customer demands. Our new study shows that digitally driven businesses are able to embrace these rapid changes in their markets and deliver better customer experiences to drive profitable growth.

Indeed, the vast majority of firms we surveyed (99%) are leveraging new digital business models to tackle these challenges and drive greater agility, a trend that has been accelerated by covid-19. Over half (55%) of businesses expect a long-term increase in their use of digital technologies as a result of the pandemic, according to research by the European Investment Bank.

Firms that are able to capture and derive value from new streams of data, and offer new products and services rooted in digital capabilities, can improve their operational efficiency, reduce their carbon footprint and boost customer satisfaction. This can translate into improvements in both revenues and profit margins, with 80% of our survey respondents stating that some form of digital transformation contributes over half of their profits today. Moreover, 95% expect some, most, or all of their revenue to be digitally enabled within five years.

However, there is often a wide gulf between the digital ambitions of firms and their ability to use data insights at scale, which would enable employees to make better real-time decisions and drive higher levels of innovation.

To better understand these trends, Economist Impact has undertaken an ambitious research programme. We have examined the state of digital transformation in businesses across five sectors in which digitalisation offers substantial opportunities for growth and competitive advantage: construction and infrastructure; manufacturing; transportation and logistics; energy; and healthcare and pharmaceuticals. Our global survey of 500 multinational firms identifies the ongoing barriers they face in executing their digital strategies. We offer cross-industry insights on how these barriers are being overcome based on economic analysis of firms that are successfully using digital business models to boost their customer satisfaction, sustainability metrics and revenues, and interviews with experts. Read and download the report here.

Unleashing the power of government transformation: The Ministry of the Future

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PwC Strategy& Ideation Center, May 2022

by Fadi Adra, Yahya Anouti, Raed Kombargi, Paolo Pigorinia, and Dima Sayess

Middle East governments have ambitious plans to transform their countries in the face of economic, social, and technological challenges. This task has been made more urgent and difficult by the COVID-19 pandemic. The difficulty is that many of the ministries and agencies responsible for envisioning and guiding transformation are hampered by their own roles, operating models, capabilities, and governance structures. If these ministries and agencies are to play a leading role in national transformation, they will have to first transform themselves.The challenges for Middle East governments are substantial. They include changes in the region’s social fabric, mounting economic competition, technological advances, rising barriers to global trade, and budgetary pressures.In this environment, there is an urgent need for purpose-driven ministries and agencies that are fully accountable for delivering high-impact services. Too often, however, government itself becomes an obstacle to the achievement of national transformation. The sheer bulk of the region’s governments, attributable mainly to public-sector employment acting as a social safety net and weak private-sector and economic integration, reduces governmental efficiency, effectiveness, and decision-making ability. The over-involvement of government in operations and service delivery prevents private-sector engagement and expansion, hinders innovation, and creates negative competition. Moreover, few governments to date have fully taken advantage of the power of technology to lower the barriers to decision making, policy formulation, and performance evaluation.

Before they can transform their countries, governments need to become fit-for-transformation in seven ways. They must become:

• DIGITALLY POWERED: Relying on advanced and emerging technologies to enable solutions and conduct operations
• ANTICIPATORY AND PROACTIVE: Utilizing horizon scanning, foresight, scenario analysis, and best practices to address emerging and potential challenges and opportunities
• CUSTOMER-CENTRIC AND HOLISTIC: Adopting a customer-focused, whole-of-life approach to service delivery
• COLLABORATIVE AND PARTICIPATORY: Taking advantage of the collective resources, capacities, and expertise of the public sector, private sector, and citizens in order to design, deliver, and assess solutions
• AGILE AND DYNAMIC: Employing lean and flexible organizational structures staffed with fluid, crossfunctional, and accountable teams
• INNOVATIVE AND RESILIENT: Ideating, prototyping, piloting, and delivering creative and future-proof solutions that make government resilient
• EVIDENCE-BASED AND RESULTS-ORIENTED: Using targets and indicators to set, monitor, and evaluate clearly defined objectives, impacts, and outcomes 

Read the rest here:

Actuarial outsourcing trends in the insurance industry

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Deloitte Capital H Blog, February 10, 2022

By Tony Johnson, Maria Itteilag, and Ashlyn Johnson


As insurance industry leaders seek to transform the cost structures, capacity, and capabilities of their companies in response to business, regulatory, and technological challenges, the actuarial function is a natural focus for their attention. The actuarial function is a driver of growth and profitability of insurers, so maximizing its value generation is a tantalizing prospect. At the same time, the function is an expensive one, so a successful transformation can generate significant savings on the cost side by focusing the actuaries’ attention on value-creating activities as opposed to those better suited for other professionals and functions to own.

The promise of getting more for less from the actuarial function is tempered by challenges and risks inherent to transformation initiatives. According to Gartner, 70% of transformation initiatives in finance fail to deliver their expected benefits and our observations suggest that actuarial transformations are no exception.1

However, we also find savvy insurers who are bucking the odds of transformation failure. They are using outsourcing arrangements in the execution of actuarial transformations to bolster implementation success, and as an integral element in the design of a revamped actuarial function that can deliver greater value to insurers at a lower cost. Your company can potentially do the same.

The imperatives of actuarial transformation

Like any business transformation, successful actuarial transformation hinges on the ability to navigate two imperatives: the first imperative is design—the vision of what the function will become, and the second imperative is execution—the journey that must be undertaken to make the vision a reality. Transformation failures are usually rooted in the inability to meet one or both imperatives.

The involvement of actuaries in the design of the transformed function is necessary. After all, who knows the processes better than the people who use them every day? But necessary is not always sufficient. Actuaries are experts in their work, but you should not expect them to be familiar with the transformational potential of new technologies or new ways of structuring workflow and executing tasks. Without a fully informed view of the art of the possible, the new design of the function will not likely reach its full potential.

Moreover, executing functional transformations requires mustering the resources and skillsets needed to implement the transformation while conducting business as usual. In the actuarial function, this often entails using highly specialized and highly paid actuaries to design and implement the transformation. In some cases, the actuaries do not possess the skills needed for this work. In many more cases, they simply do not have the time. As insurance companies begin to transform, their actuaries become overloaded as they try to meet the ongoing dictates and priorities of daily business, as well as the dictates and priorities of the transformation efforts. Many transformations fail when people become overwhelmed while simultaneously performing the work of today and building the capabilities of tomorrow. Read the rest here.

The Digital Superpowers You Need to Thrive

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MIT Sloan Management Review, September 28, 2021

by Gerald C. Kane, Rich Nanda, Anh Nguyen Phillips, and Jonathan Copulsky

On Jan. 8, 2020, when Chinese researchers announced that they had identified a new virus that had infected dozens of people across Asia, few business leaders realized that their companies were on the brink of an economic, medical, political, and cultural disruption of global magnitude. In short order, they were called upon to respond to potential illness among employees and customers, supply chain interruptions, dramatic fluctuations in demand, and extraordinarily high levels of uncertainty.

Yet, for all its grim — and ongoing — consequences, the COVID-19 pandemic is just one of many fundamental breaks in the business environment that have challenged leaders over the past 30 years or so. These disruptions come in two forms.

The COVID-19 pandemic is an acute disruption. As with an acute medical condition, the onset of such a disruption is sudden and severe, and its symptoms are obvious. Its treatment calls for a rapid and dramatic response, and its duration is relatively short. The Sept. 11, 2001, terrorist attacks in the U.S., the 2004 tsunami in the Indian Ocean, the 2008 housing and financial crisis, and the 2010 volcanic eruptions in Iceland are examples of acute disruptions.

The second form of disruption is more like a chronic medical condition. Chronic disruptions build slowly. Their immediate symptoms can be subtle and easily overlooked. They require sustained treatment that must be tolerable over time. Chronic disruptions, such as China’s economic rise, climate change, and the evolutionary emergence of digital technology, tend to be persistent and long lasting.

While the two phenomena present differently, they both represent a departure from business as usual to which companies must respond. In studying corporate responses to the pandemic from March through December 2020, we found that companies with existing playbooks for responding to chronic digital disruptions were also responding more quickly and effectively to the acute pandemic disruption. The economic payoffs from digital technologies that allow for enterprise virtualization — such as remote work, e-commerce, and telehealth — increased significantly in the context of COVID-19. Moreover, in responding to the pandemic, many of these companies wound up accelerating their digital transformation efforts and their returns on those efforts.

These companies’ ability to manage the pandemic offers a dramatic illustration of what we’ve come to call the transformation myth. The myth is the idea that transformation is an event with a start and an end during which organizations migrate from one steady state to another, as opposed to a continuous process of adapting to a highly volatile, ambiguous, and uncertain environment shaped by multiple, overlapping disruptions. Read the rest here.

Does Your C-Suite Have Enough Digital Smarts?

Learned a lot lending an editorial hand here:

MIT Sloan Management Review, March 3, 2021

by Peter Weill, Stephanie L. Woerner, and Aman M. Shah


Image courtesy of Anna & Elena Balbusso/theispot.com

There’s little doubt that the future of business is digital. Companies that are in the lead implementing digital technologies have radically improved their operational efficiency and their customers’ experiences. And, even more important, the new capabilities unlocked by digital technologies have allowed them to reimagine their purposes and their business models.

Having a digitally savvy top leadership team — that is, a team in which more than half of the executive members are digitally savvy — makes a huge difference. Our latest research shows that large enterprises with digitally savvy executive teams outperformed comparable companies without such teams by more than 48% based on revenue growth and valuation.

Digital savviness is an understanding, developed through experience and education, of the impact that emerging technologies will have on a business’s success over the next decade. Sharing this understanding across the top management team is a key ingredient in the success of corporate transformation. As Jean-Pascal Tricoire, chairman and CEO of energy management company Schneider Electric, told us, “When every business becomes a digital business, every executive needs to take digital transformation personally. The last thing you want in your team is the belief that digital is somebody else’s problem.”

Unfortunately, the demand for digital savviness in the upper echelons of leadership has grown far more quickly than the supply. In 2019, when we studied the boards of directors in 3,228 large U.S.-listed companies with more than $1 billion in annual revenues, we discovered that only 24% of boards were digitally savvy. In 2020, we extended our research to encompass top management teams — C-level executives and leaders of functions and geographic territories — in 1,984 large companies globally. Our new findings indicate that only 7% of companies have digitally savvy executive teams.

In this article, we report the findings of our research into the level of digital savviness among top management teams, the business value it delivers, and the actions that companies can take to increase the digital savviness of their senior executives. Read the rest here.

The New Elements of Digital Transformation

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MIT Sloan Management Review, November 19, 2020

by Didier Bonnet and George Westerman




Image courtesy of Michael Glenwood Gibbs/theispot.com

Since 2014, when our article “The Nine Elements of Digital Transformation” appeared in these pages, executive awareness of the powerful and ever-evolving ways in which digital technology can create competitive advantage has become pervasive. But acting on that awareness remains a challenging prospect.

It requires that companies become what we call digital masters. Digital masters cultivate two capabilities: digital capability, which enables them to use innovative technologies to improve elements of the business, and leadership capability, which enables them to envision and drive organizational change in systematic and profitable ways. Together, these two capabilities allow a company to transform digital technology into business advantage.

Digital mastery is more important than ever because the risks of falling behind are increasing. In 10 years of research, we have seen digital transformation grow increasingly complex, with a new wave of technological and competitive possibilities arriving before many companies mastered the first. When we began our research, most large traditional enterprises were using digital technologies to incrementally improve parts of their businesses. Since then, this first phase of activity has given way to a new one. Advances in a host of technologies, such as the internet of things, artificial intelligence, virtual and augmented reality, and 5G, have opened new avenues for value creation. More important, leaders now recognize the need for — and the possibility of — truly transforming the fundamentals of how they do business. They understand that they have to move from disconnected technology experiments to a more systematic approach to strategy and execution.

Some companies have successfully graduated from the first phase of digital transformation and are diving into the second. But many are still floundering: In 2018, when we surveyed 1,300 executives in more than 750 global organizations, only 38% of them told us that their companies had the digital capability needed to become digital masters, and only 35% said they had the leadership capability to do so. This has become more worrisome than ever: As COVID-19 accelerates the shift to digital activity, digital masters are widening the gap between their capabilities and those of their competitors.

These conditions prompted us to reexamine the elements of digital transformation that we proposed in 2014. While strong leadership capability is even more essential than ever, its core elements — vision, engagement, and governance — are not fundamentally changed, though they are informed by recent innovations. The elements of digital capability, on the other hand, have been more profoundly altered by the rapid technological advances of recent years. Read the rest here.

Don’t kill bureaucracy, use it

strategy+business, September 8, 2020

by Theodore Kinni



Photograph by Darren Rowley / EyeEm

Earlier this year, an intriguing tweet from Tom Peters popped up on my phone. “Virtually all the popular improvement ideas — Continuous Improvement, 6-Sigma, MBO [management by objectives], Agile, Brainstorming, Strategic Planning, PPBS [planning, programming, budgeting systems], ZBB [zero-based budgeting] — develop hardening of the arteries, lose their youthful glow, and become one more burdensome, life-sucking bureaucratic practice,” he wrote.

This may sound glib to you. But like many of Peters’s observations, it’s got a strong foundation in reality. If you’ve been around for a while, you know that all sorts of business programs ossify after a few years. It happened with total quality management (TQM) and business process reengineering back in the 1990s. It’s happening with D&I (diversity and inclusion) and holacracy now.

One of Peters’s followers blamed leaders for this phenomenon. But Peters didn’t agree. “My experience is different,” he replied. “All ‘systems’ inevitably calcify, regardless of the leaders. [The] solution is to automatically throw out any such system after, say, 5 years.”

Many companies do exactly that. They deal with the organizational sclerosis that sets in as management programs age by abandoning them for whatever has come along in the meantime. “Forget TQM, let’s do Six Sigma; forget Six Sigma, let’s do Lean.” Often, these moves follow a change in leadership. A new CEO points everyone in a new direction and cuts the old program’s funding. That seems wasteful, at best. Presumably, there were benefits to be had from the program (and almost certainly a substantial amount of money and effort has been expended to establish and maintain it). And then there were none.

But why do improvement programs ossify? Once upon a time, I studied the reasons TQM implementations fail. They included skimpy budgets, ineffectual leaders, spotty managerial support, ill-defined strategies and objectives, poor program and performance measurement, and a lack of training. In other words, a dearth of all the things that bureaucracies are designed to provide. Looking back, I realize that for my analysis of this phenomenon, I could have written, “If you want to embed TQM in your company, you need to build a TQM bureaucracy.”

But that only holds true for implementation. The problem is that once an improvement idea or system becomes established in a large organization, the bureaucracy that successfully established it usually becomes the agent of its ossification. The “center of excellence” gets bloated and dictatorial; new layers of administrative management slow decision making; the flow of work gets jammed up with new tasks and procedures; metrics yield reports that demand managerial attention and sap employee energy... Read the rest here.

Transformation in energy, utilities and resources

Learned a lot lending an editorial hand here:

PwC, June 13, 2019


The world is at the midpoint of a massive energy-related transformation. By 2040, the global demand for all forms of fuel and power will be four times what it was in 1990. During the same 50 years, the issue of global climate change will have moved from the margins to the centre. Institutions everywhere will be striving to address climate-related problems by dramatically decreasing and mitigating carbon use.

In the energy, utilities and resources (EU&R) industries, the relationship between these two dynamics — the rise in demand and the recognition of carbon use as a climate threat — is already determining basic strategic choices. And it will continue to do so for years to come. This development will profoundly affect a wide range of companies: producers of all forms of energy; disseminators and sellers of electric power, gas and oil; energybased process industries such as chemicals and steel; and producers of other extracted commodities. Leaders in all those businesses will need the acumen to make and execute decisions that combine growth with environmental sustainability, often in novel ways.

The ability to take this new approach to management, especially for companies that have been successful in the past, is not guaranteed. Thus, transformation — the ability to make fundamental shifts in strategy, operating model and day-to-day activity — is on the agenda for EU&R companies this year, with a stronger sense of urgency than before. Fortunately, because of the rise of digital technology, the growing use of interoperable platforms and an emerging consensus about the value of renewable energy, EU&R companies have more tools and opportunities than ever before for thriving through this disruption. 

The urgency became clear in the results of a number of surveys conducted recently by PwC — including those of chemical company CEOs, oil and gas company CEOs, and power and utilities companies — and it is especially pressing in the utilities sector. For instance, when we surveyed senior executives in Germany’s energy sector in 2018, 77% said that the bulk of their company’s revenues would continue to come from their core businesses over the next five years, yet 57% of them expected those revenues to fall over the same period. Likewise, in chemicals, according to our 22nd Annual Global CEO Survey trends series, the next decade is likely to see the sector come under increasing pressure on a range of sustainability measures. In short, although the demand for EU&R’s elemental commodities will grow and its essentially extractive, capital-intensive nature will not change, business as usual will not be a viable alternative for many companies. Read the rest here.

Two Capabilities for Building Organizational Agility

Learned a lot lending an editorial hand here:

Boss Magazine, March 2019

by David Mallon

A few years ago, agility was considered a competitive advantage — a trait that a company could develop and nurture to get a leg up in its industry and markets. But late last year, when Forbes Insights conducted a survey of 1,000 executives across industries and geographies, 81 percent of them identified organizational agility as the most important characteristic of a successful organization. Today, agility isn’t about raising the competitive stakes; it’s an organizational trait needed to get into the game.

At its core, agility is simply the ability to change direction quickly in response to external conditions. The problem, of course, is that for the past century, people have been building companies that were anything but agile.

How can you make your company more agile? Focus your efforts on developing the two capabilities that define the trait: sense and response. Read the rest here.

Unlocking growth in the B2B telecom segment

Learned a lot lending an editorial hand here:

PwC, January 2019

by Wilson Chow, Rolf Meakin, Mike Lawley, and Joseph Tagliaferro  

In the past five years, telecom operators have recorded an average compound annual growth rate of -0.4% for their B2B activity. The industry’s cash cows are in decline. These include legacy wireline offerings, such as multiprotocol label switching, plain old telephone service and digital subscriber line services. The catch rates on newer internet-based products have not been high enough to pick up the slack. Moreover, the complexity of the industry’s legacy technology, business and operations support systems has stymied efforts to both reduce costs and bring innovations to market. 

Buyers of B2B telecom services are also frustrated with what they perceive as a lack of responsiveness within the industry — a condition that has resulted in a high level of customer churn. Their dissatisfaction is exacerbated by a demographic changing of the guard: more and more buyers have service expectations set by a lifetime of dealing with digitally native consumer companies such as Amazon and Netflix. They expect service requests and delivery to be fulfilled on demand, and they don’t want to do business with telcos that can’t meet their expectations.

The new competitors, attracted by this combination of industry sluggishness and customer unrest, fall into two broad categories. The first includes companies such as Cisco, Juniper and Brocade; they seek to establish direct relationships with enterprise customers. They expect to do this by building a broad base of customers in the B2B market and selling services that overlap with telcos’ offerings, such as software-based VPNs and firewalls. The second group of competitors, which includes companies such as Amazon and Masergy, is seeking to disrupt the industry in a more fundamental way, less bound to established offerings. These companies are leveraging their agility and digital savvy to create new kinds of customer-centric solutions, test them with early adopters and bring them to market at an unprecedented pace — a pace that telcos struggle to match.

Telecom operators know they have advantages, particularly in their networks and long-established relationships with enterprise customers. They know that to better serve existing customers, win over new ones, reverse declining revenues and stymie competitors, they will need a major shift in their capabilities and outward-facing identity. This requires transformation. But knowing the effort and investment involved in transformations, and the high rates of failure, how can telecom leaders improve the odds for success? Read the rest here.

The Four Building Blocks of Transformation

Learned a lot lending an editorial hand here:

strategy+business, October 22, 2018

by Al Kent, David Lancefield, and Kevin Reilly




Illustration by Miguel Montaner

If you are a business leader, you are probably thinking about radical change. New industrial platforms, geopolitical shifts, global competition, and changing consumer demand are reshaping your world. You face upstart competitors with high valuations encroaching on your business, and activist investors looking for targets. Meanwhile, you have your own aspirations for your company: to be a profitable innovator, to seize opportunities, to lead and dominate your industry, to attract highly committed talent, and to carve out a socially responsible role in which your organization makes a difference. You also probably want to clear away the deadwood in your legacy system: practices, structures, technologies, and cultural habits that hold your company back.

The conventional response is a transformation initiative — a top-down restructuring, accompanied by across-the-board cost cutting, a technological reboot, and some reengineering. Maybe you’ve been through a few such initiatives. If so, you know firsthand how difficult it is for them to succeed. These efforts tend to come in late and over budget, leaving the organization fatigued, demoralized, and not much changed. They don’t take into account the fundamentally new kinds of leverage available to businesses that have emerged in the last 10 years: new networks, new data gathering and analysis resources, and new ways of codifying knowledge.

Successful transformations may be relatively rare, but they do exist — and yours can succeed as well. A transformation, in this context, is a major shift in an organization’s capabilities and identity so that it can deliver valuable results, relevant to its purpose, that it couldn’t master before. It doesn’t necessarily involve a single major initiative (though it could); but the company develops an ongoing mastery of change, in which adaptability feels natural to leaders and employees.

An effort of this sort can take place on a large or small scale; it can involve the front, middle, or back office; it can be conducted by any type of enterprise, from a startup to a global enterprise; and it will affect every aspect of the organization’s structure, including such functions as innovation, finance, marketing, sales, human resources, and operations. At any scale, it requires a cultural shift and highly engaged leaders, who take control of the organization’s future in these four ways... read the rest here.