The art of the turnaround—circa 27 BC

strategy+business, July 31, 2023

by Theodore Kinni

Photograph by Viacheslav Peretiatko

The ranks of companies that have faced existential crises and succumbed are legion. When industries disappear and markets dry up, turnaround leaders who are charged with picking up the pieces and transforming for the future might find some perspective and inspiration in Virgil’s Aeneid.

“The song of the Aeneid is meant for moments when people desperately need to wrap their heads around an after that is shockingly different from the before they’d always known,” writes Andrea Marcolongo, an Italian journalist and former speechwriter for Prime Minister Matteo Renzi, in her book about the 2,000-year-old epic poem, Starting from Scratch: The Life-Changing Lessons of Aeneas (translated by Will Schutt). “In the parlance of forecasters: The Aeneid is warmly recommended reading for days when you’re in the eye of the storm without an umbrella.”

The Roman emperor Octavian commissioned Virgil to write the Aeneid at just such an unsettling moment. The Roman Republic had disintegrated into a series of civil wars, which eventually resulted in Octavian establishing himself as its first emperor in 27 BC. He wanted Virgil to create a piece of work that reinforced his claim to power and reassured the empire’s subjects about their prospects under his rule. Virgil did this by linking Octavian’s divine authority to the origin story of Rome.

The reluctant hero of this tale is Aeneas, the son of a prince and the goddess Venus, a character Virgil borrowed from Homer. In Homer’s Iliad, Aeneas fights in the Trojan War against the Greeks. In the Aeneid, Troy has fallen after a long siege (that darn horse).

As Aeneas surveys the wreckage, he steels himself for a fight to the death. At this moment, Venus appears and tells him to face reality. The gods have abandoned Troy, she says, Aeneas should salvage what he can and save his family and companions. Her son is still reluctant to give up on Troy, until the ghost of his dead wife prophesizes that in doing so, he will eventually “come to Hesperia’s land, where Lydian Tiber flows in gentle course among the farmers’ rich fields. There, happiness, kingship and a royal wife will be yours.” Finally, Aeneas gets the message. He gathers his compatriots (the Aeneads); they build a fleet of boats and set sail. Therein lies the first lesson for turnaround leaders: when your industry or the markets your company depends upon are in ruins, don’t double down. Move on. Read the rest here.

GCC governments focus on service fee reform

Learned a lot lending an editorial hand here:

Trends: The International Media on Arab Affairs, July 18, 2023

by Paolo Pigorini and Talal Salman

WAM File

DUBAI, UAE — As GCC governments have sought to fund a plethora of services over decades, fees for hotel stays, roads, medical licenses, and other things have proliferated into a tangle that does not serve governments, businesses, or residents well. In many cases, fees have unintentionally become a long-term tax on GCC businesses and residents. Sometimes, the fees have undermined their intended purpose as a cost recovery tool for the provision of a service. For instance, toll roads have become a hidden tax as the tolls collected exceed the cost of the road’s construction and maintenance.

Moreover, different ministries and agencies impose and set fees — hampering attempts to rationalize them and avoid unintended consequences. For example, imposing and raising fees on family members who accompany migrant workers to the GCC can raise revenues. Yet these fees can cause migrant workers to keep their families in their home countries, thereby depriving GCC economies of wages and consumption that instead leave the region as remittances.

GCC governments have become increasingly aware of the problems associated with service fees as part of fiscal reforms. Leaders noted when the IMF recommended phasing out burdensome and regressive fees, and exploring alternative revenue models more conducive to small- and medium-sized enterprise development. GCC governments have seen how Hong Kong, New Zealand, and Singapore are reviewing their fees constantly and systematically to ensure that they are business-friendly, not unduly burdensome, and connected to policy objectives. At least for the past decade, Singapore has been introducing initiatives to reform its fees in terms of types and levels, with mechanisms to set, review, and update them. The result: lower business costs, enhanced fee transparency, and a reduced administrative burden on the government. (Read the rest here.)