Wednesday, March 4, 2026

Building with purpose: Five imperatives for shaping the cities of the future in the GCC

Learned a lot lending an editorial hand here:

PwC Strategy&, March 2026

by Marwan Bejjani, Elias Karam, Jean Aboueid, and Saad Iskandarani



Saudi Arabia’s giga developments, the repurposing of Qatar’s World Cup infrastructure, and other ambitious projects show that the Gulf Cooperation Council (GCC) countries have embarked on unprecedented visions of urban development. They are investing US$1 trillion to bring these visions to fruition. The returns they reap, however, will be determined not just by the magnitude of investment or dramatic new skylines, but by the long-term resilience and prosperity of the region’s cities. To meet the urban challenge, the GCC’s construction sector and government decision-makers need to consider five interrelated tensions. Each tension puts a different kind of pressure on cities. Read the rest here.