Ditch the pitch

My weekly blog post on s+b explores improvisation as a sales tool, as described in a new book by Steve Yastrow:

Improvisational Selling

I like sales pitches about as much as vampires like garlic. Steve Yastrow clearly feels the same way. In his new book, Ditch the Pitch: The Art of Improvised Persuasion (SelectBooks, 2014), the sales and
marketing consultant lists some reasons why sales pitches are so often ineffective: They’re all about the seller, they’re monologues, they don’t connect the buyer’s offering to customer’s needs, and so on.

This won’t come as news to most professional salespeople, especially those who sell large-scale, B2B solutions. They already know that delivering a pitch in a warm conference room, with low lighting and a few hundred PowerPoint slides, is more a cure for chronic insomnia than a prescription for sales success. The problem is knowing what to do instead.

Yastrow thinks that salespeople should learn to improvise. In Ditch the Pitch, he applies the principles of improvisational acting to sales conversations. This is a terrific idea: Like improvisation, selling requires being in the moment, listening to what’s being said by the other players, and responding in a collaborative manner to move the process forward.

Although improvisational skills can be a valuable addition to a sales professional’s toolbox, Ditch the Pitch should have come with a few warnings...read the rest here

Capitalism's dotage

My weekly book post on s+b's blog covers a book that suggests that business as usual wont be an option much longer:

Fiddling at Davos, as Capitalism Burns

At the annual World Economic Forum (WEF) in Davos this week, approximately 2,500 politicians, business leaders, and assorted experts are considering many of the issues raised by five sociologists in

Does Capitalism Have a Future? (Oxford University Press, 2013). It’s likely that the WEF attendees will end up in a place similar to the sociologists—with a general consensus that the global economy is facing huge challenges, conflicting views about their causes and consequences, and only speculative guesses about possible solutions.

Leading the batting order of solo essays (which are sandwiched between an introduction and conclusion written by the entire author team), Yale senior research scientist and former International Sociological Association president Immanuel Wallerstein asserts that capitalism is approaching a “structural crisis much bigger than the recent Great Recession.” This crisis, he says, will come from a profit squeeze caused by an inexorable rise in the prices of labor and raw materials, and tax rates, combined with political instability. Randall Collins, a professor at the University of Pennsylvania, thinks that the primary driving force behind this instability will be the gutting of the middle class as up to two-thirds of the jobs that support it disappear... read the rest here

Dennis Kozlowski's bum rap?

My weekly post on the s+b blogs is about former Tyco CEO Dennis Kozlowski, who paid an unjustly high price for the crime of losing perspective according to a new book by Catherine S. Neal.

Beware the “CEO Bubble”
After eight years in prison, Dennis Kozlowski is scheduled to be released on January 17. You remember him: the former CEO of Tyco who Time magazine dubbed “Dennis the Menace” during the accounting scandals of 2001 and 2002 (which occurred before the lending scandals of 2008, which

occurred before whatever scandals are currently being perpetrated). In 2005, New York state found Kozlowski guilty of stealing US$97 million of his company’s money, and handed down a supersized sentence for his crimes—eight-and-a-third to 25 years in the slammer and $167 million in restitution and fines. Just about everybody at the time was pleased with the verdict, but, according to Catherine S. Neal, author of Taking Down the Lion: The Triumphant Rise and Tragic Fall of Tyco’s Dennis Kozlowski (Palgrave Macmillan, 2014), it was a bum rap.

Neal, a business ethics and business law professor at the Haile/US Bank College of Business at Northern Kentucky University, became interested in Kozlowski after reading case studies of the Tyco scandal. She contacted him with questions and spent 30 months studying his case. Her conclusion: “The evidence in the case speaks for itself. I do not believe Dennis Kozlowski committed any crimes. I do not believe he ever intended to commit any crimes.”

So why did Kozlowski go to jail?... read the rest here

The 7 best books Bill Gates read last year

Bill Gates (he's looking good, isn't he?) published a list of the seven best books he read in 2013. No fiction and heavy on the university presses. Here they are, with Gates' notes:

The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger (Princeton, 2006), by Marc Levinson. You might think you don’t want to read a whole book about shipping containers. And Levinson is pretty self-aware about what an unusual topic he chose. But he makes a good case that the move to containerized shipping had an enormous impact on the global economy and changed the way the world does business. And he turns it into a very readable narrative. I won’t look at a cargo ship in quite the same way again.

The Most Powerful Idea in the World: A Story of Steam, Industry, and Invention (Random House, 2010), by William Rosen. A bit like The Box, except it’s about steam engines. Rosen weaves together the clever characters, incremental innovations, and historical context behind this invention. I’d wanted to know more about steam engines since the summer of 2009, when my son and I spent a lot of time hanging out at the Science Museum in London.

Harvesting the Biosphere: What We Have Taken from Nature (MIT, 2012), by Vaclav Smil. There is no author whose books I look forward to more than Vaclav Smil. Here he gives as clear and as numeric a picture as is possible of how humans have altered the biosphere. The book is a bit dry and I had to look up a number of terms that were unfamiliar to me, but it tells a critical story if you care about the impact we’re having on the planet.

The World Until Yesterday: What Can We Learn from Traditional Societies? (Viking, 2012), by Jared Diamond. It’s not as good as Diamond’s Guns, Germs, and Steel. But then, few books are. Diamond finds fascinating anecdotes about what life is like for hunter-gatherers and asks which ones might apply to our modern lifestyles. He doesn’t make some grand pronouncement or romanticize tribal life. He just wants to find the best practices and share them.

Poor Numbers: How We Are Misled by African Development Statistics and What to Do about It  Cornell, 2013), by Morten Jerven. Jerven, an economist, spent four years digging into how African nations get their statistics and the challenges they face in turning them into GDP estimates. He makes a strong case that a lot of GDP measurements we thought were accurate are far from it. But as I argue in my longer review, that doesn’t mean we know nothing about what works in development.

Why Does College Cost So Much? (Oxford, 2010), by Robert B. Archibald and David H. Feldman. The title is a question that seems to get more attention every year. The authors are good about not pointing fingers but instead talking about how America’s labor market affects the cost of college. My view is that as long as there’s a scarcity of college graduates, a college degree will be quite valuable. So people will pay more to get one. And if they will pay more, then colleges and universities—whose labor is provided mostly by people who paid a lot for their own degrees—can ask for more. Until you get an excess supply of graduates, then you don’t really get any price competition.

The Bet: Paul Ehrlich, Julian Simon, and Our Gamble over Earth’s Future (Yale, 2013), by Paul Sabin. Sabin chronicles the public debate about whether the world is headed for an environmental catastrophe. He centers the story on Paul Ehrlich and Julian Simon, who wagered $1,000 on whether human welfare would improve or get worse over time. Without ridiculing either proponent, Sabin shows how their extreme views contributed to the polarized debate over climate change and other issues that continues today.

A study guide for wannabe thought leaders

My first weekly book post on s+b blogs for the new year covers two new books about thought leadership:

New Year’s Resolution: Become a Thought Leader

Having been a laborer in the business of thought leadership for a couple of decades, I’m always curious

to see the rankings of management gurus that appear around the end of the year. At the end of 2013, the most conspicuous list was the biannual Thinkers50—the high-profile brainchild of entrepreneurial U.K. journalists, and past s+b contributors Des Dearlove and Stuart Crainer—which produced a flurry of nomination solicitations from wannabes, and gracious, self-promoting thanks from the happy winners.

You’re probably familiar with most of the people on thought leader lists like the Thinkers50. These are folks—Clayton Christensen, Rita McGrath, Marshall Goldsmith, et al.—whose names pop up regularly in the business press, convention brochures, and business book bestseller lists. But how did they become thought leaders? And if you aspire to become more influential in your company, in your profession or industry, or in the marketplace, how can you follow in their footsteps?

There are a number of books on content marketing, but there is a surprising dearth of books that are aimed straight at would-be thought leaders. (Well, perhaps not so surprising: if you know how to become a successful thought leader, you’re probably too busy becoming one or working for someone else who wants to become one to write a book about it.) But in the last couple of months, I received two books that fill this specific gap on the bookshelf... read the rest here

Corporate partnering like a pro

My weekly book post on s+b blogs is about BP executive Luc Bardin's new book on creating partnerships capable of delivering transformational value:

The Price and Prize of Strategic Partnering

There’s no shortage of books on creating and managing strategic partnerships, but Luc Bardin’s new one caught my eye for its where-the-rubber-meets-the-road practicality. Bardin has been sales and marketing chief at BP since 2007, and he founded and leads the energy giant's strategic accounts organization. In Strategic Partnering: Remove Chance and Deliver Consistent Success (Kogan Page, 2014)—a handbook written with his sons, Raphaël and Guillaume—Bardin offers a model and methodology for building successful organizational alliances, based on his experiences and bolstered by the insights and advice of 30 noted executives and consultants.

These days, it seems like the ability to create and manage strategic partnerships is becoming a prerequisite of corporate success. Witness the current volume of announced corporate alliances (more than 10,000 annually, according to Bardin) and plans for future alliances (more than two-thirds of CEOs expect to partner more extensively in the near future, according to a 2012 IBM survey cited in the book).

More strategic partnerships do not necessarily translate into more profits, however. Bardin reports that more than 70 percent of business relationships fail over time, and less than 10 percent deliver on their original targets, so I asked him how a company can beat the odds...read his answer here

Apple's most valuable asset

My weekly book post on s+b's blogs is about a new biography of Apple design chief Jony Ive, which offers valuable lessons to leaders seeking to develop strategic capabilities:

How Apple Built Its Design Capability

In the world of industrial design, 46-year-old Jony Ive is a star. He even received a knighthood for his services to “design and enterprise” in 2012. And he certainly deserves the accolades: As the design chief at Apple, he was instrumental in creating the iMac, iPod, iPad, and iPhone.

That in itself is a good reason to read Jony Ive: The Genius Behind Apple’s Greatest Products (Portfolio, 2013), by Leander Kahney. But corporate leaders may find the back story more valuable than the designer’s life story. That’s because starting in chapter four, as Ive moves to California to work for Apple, the book’s backdrop becomes the development and evolution of what is arguably the company’s most valuable asset: its strategic capability for design...read the rest here

Dave Eggers gets Orwellian

My weekly book post on the s+b blog is about a novel that does a better job of driving home the dangers of digitization than any nonfiction polemic to date:

How Creepy Is Your Company?

The Circle, Dave Eggers’s creepily engrossing novel—about a Google-like company with a user base and product portfolio so broad that it begins to transform the world into a techno-dystopia—got a lot

of attention when it was published in October. It was widely compared to George Orwell’s 1984—a comparison that Eggers purposefully elicits by utilizing, for example, Orwellian slogans, such as “SECRETS ARE LIES” and “PRIVACY IS THEFT.”

Using a model that is currently driving exuberant valuations for real-world social media companies like Snapchat (take the money if you still can, boys!), Eggers’s fictional company provides free services that offer convenience, security, and the warm embrace of society in return for the attention and personal data of their users. Want to know where your kid is? Implant the Circle’s ChildTrack chip at birth. Want to eliminate crime? Place the Circle’s SeeChange wireless micro-cameras all over your neighborhood. Want to ensure a tension-free first date? Use the Circle’s LuvLuv database to ferret out your date’s likes and dislikes in minute detail. There are, of course, a few minor downsides to these services: the death of privacy, dogged commercialism, and the velvet fist of a corporate Big Brother. But, in Eggers’s world, only an anti-social Luddite or a criminal would be so ungrateful as to complain... read the rest here

A rationale for blockbusters

My weekly book post on s+b's blogs is about Harvard Business School professor Anita Elberse's new book, in which she argues that putting all your muscle behind a few big gambles is a safer long-term strategy than making many small investments.

Make Big Bets

Pop quiz: You’re the CEO of a trade publishing house. Do you split your company’s acquisition

budget among as many promising authors as you can find and launch their books with minimal hoopla, or do you spend the lion’s share of your budget on huge advances for one or two authors who have already published bestsellers and then spend big bucks promoting and advertising their new books?

I lean toward the former strategy. I’d sign a lot of authors—limiting my downside on each and keeping my pipeline full of new product, while betting on my own ability to pick the next Stephen King or J.K. Rowling out of the slush pile.

Unfortunately, however, I’d be wrong. Not just because I’m a snooty reader who would have chucked most of the mega-selling manuscripts of recent years into the trash can after reading a couple of pages, but also because Anita Elberse says so.

Elberse, the Lincoln Filene Professor of Business Administration at Harvard Business School, is the author of Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment (Henry Holt, 2013). In it, she argues that the most successful media and entertainment companies are those that make big bets on big names and then concentrate all of their marketing might on selling them... read the rest here.

The best of the best business books, 2013

Check out the strategy+business slideshow featuring the seven "Top Shelf" selections -- the best of the year's best business books -- here.

And the top seven books are:

	Strategy The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business by Rita Gunther McGrath (Harvard Business Review Press, 2013)
	Company Stories Story of My People by Edoardo Nesi (Other Press, 2013)
	Globalization Rough Diamonds: The Four Traits of Successful Breakout Firms in BRIC Countries by Seung Ho Park, Nan Zhou, and Gerardo R. Ungson (Jossey-Bass, 2013)
	Digitization Big Data: A Revolution That Will Transform How We Live, Work, and Think by Viktor Mayer-Schönberger and Kenneth Cukier (Houghton Mifflin Harcourt, 2013)
	Marketing Simple: Conquering the Crisis  of Complexity by Alan Siegel and Irene  Etzkorn (Twelve, 2013)
	Managerial Self-Help Humble Inquiry: The Gentle Art of Asking Instead of Telling by Edgar H. Schein (Berrett-Koehler Publishers, 2013)
	Leadership Everybody Ought to Be Rich: The Life and Times of John J. Raskob, Capitalist by David Farber (Oxford University Press, 2013)

The year's best business books

This is the sixth year that I've edited strategy+business's review of the year’s best business books and as always, it was an honor and a pleasure to work with our team of expert reviewers. Here's my intro and a link to this year's essays:

Best Business Books 2013

Welcome to the 13th annual edition of strategy+business’s best business books. Every year we strive to assemble a reading list that will not only engross and entertain you, but also provide concepts, tools,

and insights that can help you lead your company to a better future.

This year’s best business books section includes seven essays by expert guides. Walter Kiechel III, former Fortune managing editor, reviews books on strategy that reflect two realities: Competitive advantage is transient, and continuous innovation is an imperative. David Hurst, s+b contributing editor, selects books that tell company stories, each a chronicle of failure, but not always recovery. John Jullens, a Booz & Company partner working in China, presents books that explore the three waves of global competitors that are emerging from developing economies. Howard Rheingold, who’s been surfing the leading edge of digitization since the early 1980s, picks out books that examine three emerging digital phenomena—big data, socialstructing, and spreadable media. Catharine Taylor, a journalist who has been covering the sea change in marketing in the past decade, offers a set of books that eschew the hoopla of social media and instant ads for the essence of marketing: the customer experience. Sally Helgesen, an author and leadership consultant, takes on self-help books for managers. And James O’Toole, a senior fellow in business ethics at the University of Santa Clara’s Markkula Center for Applied Ethics, finds leadership lessons in the biographies and memoirs of auto industry executives who made the Motor City roll. You can read their essays here...

Killer quotes #5

"I ain't no monkey but I know what I like"

                                             -- Bob Dylan 
                                                     

A few big names jump aboard the Maker Movement

My weekly book post on s+b's blogs is about a new book by Mark Hatch, the CEO of TechShop, who is betting that the new wave of high-tech DIY will bolster innovation and the growth of this nascent industry.

Seeking Scale in the Maker Movement

I cut my journalistic teeth during the heyday of total quality management, the improvement method that fostered a much-needed renaissance in the U.S. manufacturing sector in the late 1980s and early 1990s.

Unfortunately, said renaissance was short-lived—globalization and offshoring made it more cost-effective to produce all manner of goods in developing nations, and the number of U.S.-made products dwindled. So it’s been something of a delight to watch the “maker” movement in its early stages of development.

We’ve covered this emerging trend in s+b several times. In 2011, Tom Igoe and Catarina Mota wrote about digital fabrication technology and the effect it might have on manufacturing. This past summer, Tom also reviewed Makers: The New Industrial Revolution (Crown Business, 2012), by former Wired editor-in-chief Chris Anderson, which as the title suggests was highly optimistic in its assessment of the maker movement. On the flip side, the just-released Winter issue of s+b includes a warning from Tim Laseter and Jeremy Hutchinson-Krupat that we probably are not anywhere near a tipping point in at least one of the innovations that is enabling DIY manufacturing—3D printing.

This week, I’d add Mark Hatch’s new book, The Maker Movement Manifesto: Rules for Innovation in the New World of Crafter, Hackers, and Tinkerers (McGraw-Hill, 2013), to the mix...read the rest here.

A kinder, gentler Machiavelli?

This week, my book post on s+b's blogs is about scholar Maurizio Viroli's new interpretation of Machiavelli and The Prince:

A Call for True Machiavellian Leadership

It’s been 500 years—half a millennium—since Niccolò Machiavelli wrote The Prince, and for nearly as long, the man and the book have stimulated controversy and debate. The Catholic Church banned

Machiavelli’s works in 1559 (putting him in the company of Plato, Aristotle, and Homer). Since then, The Prince, a foundational text in statecraft that served as the basis for the realist school of politics, has been characterized as a “handbook for tyrants” and condemned for separating ethics and politics.

So I was understandably curious when a review copy of Redeeming The Prince: The Meaning of Machiavelli’s Masterpiece (Princeton University Press, 2013) arrived a couple of weeks ago. In it, Maurizio Viroli, a leading Machiavelli scholar and politics professor emeritus at Princeton who currently teaches at the University of Italian Switzerland, makes a strong argument for rethinking widely held assumptions about The Prince.

Viroli suggests that our understanding of the book has been skewed by misinterpretations of its historical setting and by a lack of attention to several of its key sections. As a result, we’ve unfairly demonized The Prince and its author. Machiavelli (1469–1527) was calling for a more unified and free Italy, Viroli says, and The Prince was intended to be a handbook for a leader who would undertake the task of restoring the republic—a redeemer, not a tyrant. 

Since The Prince has been widely read by business leaders, I asked Viroli if his new interpretation should prompt them to think differently of Machiavelli...read his response here.

The Financial Times/Goldman Sachs Business Book of the Year is...

And the envelope, please. Cue drumroll. The winner of The Financial Times/Goldman Sachs Business Book of the Year Award for 2013 is The Everything Store: Jeff Bezos and the Age of Amazon (Little, Brown), by Brad Stone.

I'd love to tell you all about the book, but I haven't read it. In fact, I passed it over in publisher's catalog

even though it was billed as "the definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos," and even though it was based on "unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon." 

The reason I passed on the book was that Stone, a senior reporter for Bloomberg Businessweek and a terrific writer, didn't have access to he who laughs loudest. To date, Jeff Bezos has refused participate in any book about Amazon, claiming that it is too soon to tell the story.

I've always thought this was a silly decision on Bezos's part. After all, we're not talking about Snapchat here: Amazon hauled in $60 billion in revenue in 2012 and is one of the planet's leading retailers. But maybe it's not as silly as it seems on the surface. Amazon did manage to lose $39 million on that $60 billion. It's also likely that Bezos's story is a long way from over (unlike Steve Jobs, whose cooperation with Walter Isaacson in the final year or so of his life yielded an amazing biography that was shortlisted by FT/Goldman last year and probably would have won the top prize in this year's not-quite-as-distinguished field).  

In any case, as "unprecedented" as Stone's access was, the head honcho himself is missing. As MacKenzie Bezos pointed out in her one-star Amazon review of the book, this forced Stone to make educated guesses as to what was going in her husband's mind (which he seems to have felt comfortable doing). So I'm not sure what distinguishes The Everything Store from the other books that have been written about a guy whose every move is already reported by the business press--or how we can justify calling it definitive. 

Ayn Rand revisited

I found an interesting reference to Ayn Rand in a new book, Make an Ethical Difference: Tools for Better Action (Berrett-Koehler), by Mark Pastin, the CEO of Council for Ethical Organizations. Pastin
writes:

Philosopher and novelist Ayn Rand earned both a dedicated following and considerable scorn for asserting that selfishness--being self-interested--is a virtue. This was always a bit puzzling since Rand's novels feature heroic figures that are individualistic, but hardly selfish. Ms. Rand created a tempest in a teapot. While she talked about self-interest, she also believed that it is in a person's self-interest to be bold, original, generous, kind, [and] noble. She was not talking about hogging the mashed potatoes. If my (self) interest is in creating situations in which individuals and ideas can flourish, it is not surprising that some might think of pursuing this self-interest as virtuous. In truth, Ms. Rand attracted attention to herself and her ideas through the dramatic mechanism of calling a person's interest in being an exceptional person a selfish interest. Ms. Rand failed to recognize that what makes an interest virtuous, or not virtuous, is not to whom the interest belongs--oneself or others--but where the interest leads.

I'm right with Pastin up to the last sentence. Rand did indeed attract attention to herself, her books, and her philosophy of Objectivism through "dramatic mechanisms" that allowed her to make controversial assertions that really weren't so controversial. But based on the reading and research my wife and writing partner, Donna, and I did for Ayn Rand and Business, it's clear that Rand recognized "what makes an interest virtuous."

Rand created a well-defined system of ethics for Objectivism. If you could ask her "where the interest leads," she would tell you that it should lead to reason, purpose, and self-esteem--those are the three Objectivist values (or goals). She went on to define seven virtues (or behaviors) necessary to achieve to these goals: rationality, productiveness, pride, independence, integrity, honesty, and justice. These behaviors are what make the pursuit of self-interest virtuous.  

Killer quotes #4

“It is difficult to get a man to understand something, when his salary depends on his not understanding it.” 

 ― Upton Sinclair

Three books that Jeff Bezos had Amazon's senior execs read

Jon Fortt of CNBC interviewed Jeff Bezos a while back, doing the whole PR thing about the new Kindle Fire models, which wasn't all that interesting. But in the process, Bezos mentioned that he had
hosted three all-day book clubs with Amazon's top executives.

Which books did they read? Bezos doesn't say, but Fortt does:

The Effective Executive by Peter Drucker
The Innovator's Solution by Clayton Christensen
The Goal by Eliyahu Goldratt

We are all creatives

My weekly post on s+b's blogs is about a new book that shows readers how to channel the creativity they never knew they had:

Tapping into Your Inner Creative

Once in a while, a book gets its hooks into you and, try as you might, you can’t shake it off. Creative Confidence: Unleashing the Creative Potential within Us All (Crown Business, 2013) is such a book.

I had high expectations for Creative Confidence, mainly because its authors, Tom Kelley and David Kelley, are the IDEO guys. IDEO is, of course, one of the best-known innovation and design firms on the planet, with an enviable client list that included the late Steve Jobs.David not only founded IDEO, he also launched Stanford’s Hasso Plattner Institute of Design, also known as the d. school. Tom is an IDEO partner and the author of a couple of previous books on IDEO’s approach to innovation. As I read Creative Confidence, however, I realized that aside from a story here and there, the book covers familiar ground—things I’ve read about creativity before. I set it aside with some disappointment.

But something about the book kept calling me back, and I picked it up several times after that. I shared an excerpt from it with my colleagues; it didn’t spark their interest. And yet, here I am telling you about it. Why?...read the rest here

Ship to Shelf

My weekly book post on s+b's blogs is about journalist and author Rose George's recounting of her voyage on a container ship, transporting goods across the globe:

From Halfway around the World to a Store Near You

Labels make for interesting reading in the era of globalization. For US$1, I can buy a pound of apples
from New Zealand or a pair of gym socks made in Honduras. How can goods like these be shipped thousands of miles and still be sold for a profit in my hometown of Williamsburg, Va.? Rose George’s new book, Ninety Percent of Everything: Inside Shipping, the Invisible Industry That Puts Clothes on Your Back, Gas in Your Car, and Food on Your Plate (Metropolitan Books, 2013), offers part of the answer: container ships, like the Maersk Kendal.

George shipped out on the Kendal for 39 days—“six ports, two oceans, five seas”—as part of her research, much like John McPhee did for his book on the U.S. Merchant Marine, Looking for a Ship (Farrar, Straus and Giroux, 1990). Four stories high and three football fields long, the “midsized” Kendal holds 6,188 20-foot containers. Its owner, A.P. Møller-Maersk A/S, a Danish company with $60 billion in annual revenues, is currently financing the construction of a fleet of 20 “Triple-E” ships that are a third longer than the Kendal and hold three times as many containers—reducing the cost of shipping a container by 20 to 30 percent. Three Triple-Es are already in service. They are too big to enter any port in the U.S. or pass through the Panama Canal. Instead, they travel between Europe and Asia via the Suez Canal.

But ships alone, not matter how big, are not enough to supply us with apples, socks, and myriad other goods from around the world...read the rest here