My weekly book post on s+b's blogs is about G Adventures’s founder Bruce Poon Tip, who built a successful business by following his bliss.
An Entrepreneur’s Journey to Business Nirvana
Bruce Poon Tip tells a familiar story in the opening chapter of his book, Looptail: How One Company Changed the World by Reinventing Business (Business Plus, 2013). It’s 1997 and Poon Tip’s travel
adventure company, G Adventures, is flirting with bankruptcy. He’s miserable and he’s on a tour. Crossing the border from Nepal into Tibet, he walks by a group of monks and one says, in perfect English, “Welcome back.”
“I’ve never been here before,” says Poon Tip.
“You’ve been here before,” says the monk.
And so have we. Books by entrepreneurs about the companies in which they have invested their lives almost always include that moment of truth when their authors stare into the maw of bankruptcy. I tend to be leery when reading such books—often they are exercises in myth-making, culture-building, and marketing as much as anything else. And I would argue that Looptail fits the bill on all three counts. Check out the book’s website for proof.
But Looptail won me over nevertheless...find out why here
An Entrepreneur’s Journey to Business Nirvana
Bruce Poon Tip tells a familiar story in the opening chapter of his book, Looptail: How One Company Changed the World by Reinventing Business (Business Plus, 2013). It’s 1997 and Poon Tip’s travel
“I’ve never been here before,” says Poon Tip.
“You’ve been here before,” says the monk.
And so have we. Books by entrepreneurs about the companies in which they have invested their lives almost always include that moment of truth when their authors stare into the maw of bankruptcy. I tend to be leery when reading such books—often they are exercises in myth-making, culture-building, and marketing as much as anything else. And I would argue that Looptail fits the bill on all three counts. Check out the book’s website for proof.
But Looptail won me over nevertheless...find out why here
No comments:
Post a Comment