Inc., July 14, 2017
There are a lot of books that explore the essential traits and skills of highly successful salespeople. You can probably quickly call out a list of the qualities that they endorse--a strong focus on the customer, acute listening skills, the ability to manage the sales process, the credibility of a trusted adviser, accountability for delivering value, resourcefulness, and the list goes on.
But is there one sales trait that rules them all? Or, to put it another way, is there a trait without which you absolutely cannot succeed at sales? Anthony Iannarino, founder of The Sales Blog, says there is. The trait is self-discipline.
"Self-discipline is the difference between success and failure," writes Iannarino in his book, The Only Sales Guide You'll Ever Need (Portfolio, 2016). "Yes, there are a lot of other components of the salesperson's mind-set, skill set, and tool kit, but without strong self-discipline, those don't matter one whit."
Iannarino's book serves as a "periodic table of sales." It describes 17 elements--nine behaviors and eight skills--that salespeople need to adopt and master to excel at their craft. Of course, the first element in the book is "me management"--the cornerstone of sales success.
"In sales, self-discipline is what separates the great from the mediocre," says Iannarino. Want to be a great salesperson? Here are five techniques that Iannarino says will help you develop the willpower, fortitude, and accountability required by self-discipline: read the rest here.
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