How to Break Bad Business Habits

strategy+business, December 13, 2017

by Theodore Kinni

Back in the day, reading the newspaper on my morning commute to Manhattan was an origami-like exercise in folding and refolding. I never wondered why newspapers were printed on broadsheets that were too big for the bus. But Freek Vermeulen did. The clumsily sized standard for newspapers of record peeved him.

It took the associate professor of strategy and entrepreneurship at the London Business School years to ascertain that the widely used broadsheet dated back to 1712. That’s when the English government began taxing newspaper owners by the number of pages they printed. Bigger pages meant fewer pages and thus less tax. The tax was eventually abolished, but the broadsheet remained the standard — even though the cost of the paper was high and its unwieldy handling irritated readers such as Vermeulen.

In 2003, an English newspaper bucked the long-established standard. The struggling Independent ran an experiment. It offered its paper in broadsheet and in a format exactly half that size in one market. The smaller paper outsold the larger by three to one. The Independent’s leaders quickly adopted the half-size version nationwide, and the paper’s print circulation rose 20 percent annually for several years.

The lesson, says Vermeulen, and the worthy theme of his new book, Breaking Bad Habits: “Killing bad practices can open up new avenues of growth and innovation and reinvigorate your business.” Read the rest here.