strategy+business, May 5, 2022
by Theodore Kinni
Photograph by ATU Images
Get It Done: Surprising Lessons from the Science of Motivation
by Ayelet Fishbach, Little, Brown Spark, 2022
In the early years of the last century, Hanoi had a rat problem. To solve it, the French colonial government placed a one-cent bounty on the rodents, which could be claimed by anyone who delivered a rat’s tail. Thousands of tails were tendered, but Hanoi’s rat population didn’t shrink. Instead, tailless rats were running through streets, and rat farms were discovered. To make money selling rats’ tails, you need lots of rats breeding more rats. The moral of the story: be careful which behaviors you reward.
Ayelet Fishbach, the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, tells the tale of Hanoi’s rats in Get It Done. The book is a deep dive into a veritable ocean of behavioral research, including a substantial number of studies conducted by the author. This area of scholarship is so full of codicils and complications that it’s a wonder that managers can motivate themselves, let alone the people in their charge.
Consider the role that progress plays in motivation. Will you be more motivated if you focus on how far you’ve already traveled toward a goal or if you keep your attention trained on how far you have left to go? The not-so-simple answer, explains Fishbach in chapter 5, is: it depends. What’s your emotional predilection—are you a glass-half-empty or glass-half-full kind of person? Is the goal you are pursuing a conditional one with all-or-nothing benefits that are paid on completion or an accumulative one from which you derive benefits as you go? And how far along on the path are you: how close are you to reaching your goal? Your answers to those questions determine how you should use progress as a motivational force. What’s more, if you don’t ask those questions and answer them properly, the progress that you’ve made toward your goal could become a demoralizing force and an obstacle to its achievement.
Every chapter in Get It Done reiterates the multifaceted nature of self-motivation and underscores the critical nuances in the kind of advice found in sound bites on social media... read the rest here
by Ayelet Fishbach, Little, Brown Spark, 2022
In the early years of the last century, Hanoi had a rat problem. To solve it, the French colonial government placed a one-cent bounty on the rodents, which could be claimed by anyone who delivered a rat’s tail. Thousands of tails were tendered, but Hanoi’s rat population didn’t shrink. Instead, tailless rats were running through streets, and rat farms were discovered. To make money selling rats’ tails, you need lots of rats breeding more rats. The moral of the story: be careful which behaviors you reward.
Ayelet Fishbach, the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, tells the tale of Hanoi’s rats in Get It Done. The book is a deep dive into a veritable ocean of behavioral research, including a substantial number of studies conducted by the author. This area of scholarship is so full of codicils and complications that it’s a wonder that managers can motivate themselves, let alone the people in their charge.
Consider the role that progress plays in motivation. Will you be more motivated if you focus on how far you’ve already traveled toward a goal or if you keep your attention trained on how far you have left to go? The not-so-simple answer, explains Fishbach in chapter 5, is: it depends. What’s your emotional predilection—are you a glass-half-empty or glass-half-full kind of person? Is the goal you are pursuing a conditional one with all-or-nothing benefits that are paid on completion or an accumulative one from which you derive benefits as you go? And how far along on the path are you: how close are you to reaching your goal? Your answers to those questions determine how you should use progress as a motivational force. What’s more, if you don’t ask those questions and answer them properly, the progress that you’ve made toward your goal could become a demoralizing force and an obstacle to its achievement.
Every chapter in Get It Done reiterates the multifaceted nature of self-motivation and underscores the critical nuances in the kind of advice found in sound bites on social media... read the rest here
No comments:
Post a Comment