Accelerating digital: A win-win-win for customer experience, the environment and business growth

Learned a lot lending an editorial hand on this report:

Economist Impact, June 2022





Digitally advanced firms are accelerating ahead of the competition. They are able to use real-time data insights to transform customer experiences and to improve their sustainability footprint. Discover how businesses can overcome data access and activation challenges to drive profitable growth.

The business landscape is constantly evolving and, with it, digital transformation. Businesses are under pressure to adapt to new competitors, increasingly from non-traditional markets, and to navigate ongoing geopolitical and economic uncertainty. At the same time, they need to become more sustainable and socially responsible, driven by government mandates and customer demands. Our new study shows that digitally driven businesses are able to embrace these rapid changes in their markets and deliver better customer experiences to drive profitable growth.

Indeed, the vast majority of firms we surveyed (99%) are leveraging new digital business models to tackle these challenges and drive greater agility, a trend that has been accelerated by covid-19. Over half (55%) of businesses expect a long-term increase in their use of digital technologies as a result of the pandemic, according to research by the European Investment Bank.

Firms that are able to capture and derive value from new streams of data, and offer new products and services rooted in digital capabilities, can improve their operational efficiency, reduce their carbon footprint and boost customer satisfaction. This can translate into improvements in both revenues and profit margins, with 80% of our survey respondents stating that some form of digital transformation contributes over half of their profits today. Moreover, 95% expect some, most, or all of their revenue to be digitally enabled within five years.

However, there is often a wide gulf between the digital ambitions of firms and their ability to use data insights at scale, which would enable employees to make better real-time decisions and drive higher levels of innovation.

To better understand these trends, Economist Impact has undertaken an ambitious research programme. We have examined the state of digital transformation in businesses across five sectors in which digitalisation offers substantial opportunities for growth and competitive advantage: construction and infrastructure; manufacturing; transportation and logistics; energy; and healthcare and pharmaceuticals. Our global survey of 500 multinational firms identifies the ongoing barriers they face in executing their digital strategies. We offer cross-industry insights on how these barriers are being overcome based on economic analysis of firms that are successfully using digital business models to boost their customer satisfaction, sustainability metrics and revenues, and interviews with experts. Read and download the report here.