Thursday, February 22, 2024

Building a vibrant news industry in the Middle East and North Africa

Learned a lot lending an editorial hand here:

PwC Strategy&/Google News Initiative, Feb. 21, 2024

by Karim Daoud, Karim Sarkis, Martin Roeske, Carla Khoury, and Mazen Sabbagh



Digitization is fueling growth for news organizations in the Middle East and North Africa (MENA) region, presenting both opportunities and challenges that must be addressed.

The news market in the region is promising. News consumption and demand are on the rise. MENA region consumers are willing to pay for the news they want, particularly trustworthy, in-depth, and specialized reporting. Additionally, there is significant room for revenue growth, especially in digital advertising and consumer revenues (digital circulation).

The growth is fueled by widespread mobile connectivity, high internet penetration, and social media usage in the MENA region, especially young consumers leading digital lifestyles. To attract and grow revenue from these tech-savvy consumers, news organizations need to transform their business models and methods of delivering content. That transformation must include creating new types of content, formats, and interfaces. Collaboration with governments in the MENA region, regulators, global tech platforms, advertisers, and academia is crucial in creating an enabling environment that supports the growth of regional news organizations. This environment can be achieved through talent development programs, targeted financial support, media literacy initiatives for consumers, and an updated regulatory framework.

Together these transformational efforts can lead to a better news consumption experience, high-performing news organizations, and an overall vibrant news ecosystem in the MENA region. Download the PDF here.

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