Evaluating Your Major Gift Program: Three Strategic Questions for Nonprofit Leaders

Learned a lot lending an editorial hand here:

Development Guild DDI, March 25, 2024

by Suzanne Battit




When Dr. Ruth Gottesman, Ed.D. – Professor Emerita in the Department of Pediatrics at the Albert Einstein College of Medicine in New York City – announced that she was donating $1 billion to make the school tuition-free, it seemed like a bolt from the blue. But attracting major gifts — even the rare one of this size —is far more likely to be the result of a rigorous approach than a random event.

The long-term success of a nonprofit’s fundraising is almost always predicated on a strong major gift program, and the ability to identify and cultivate donors like Dr. Gottesman is a hallmark of such a program. Major donors have a strong affinity for the mission and impact of an organization and an unyielding commitment to its success. Indeed, at age 93, Dr. Gottesman – the very wealthy widow of an early business partner and long-time investor with Warren Buffett – has been affiliated with the medical school for 55 years and serves as the chairperson of its board of trustees.

While monumental gifts like Dr. Gottesman’s may be an anomaly in the world of major gifts, every nonprofit can assess their major gift program to be as strong and effective as possible. Here are three strategic questions to assess your program so you can elevate it to the next level and beyond. Read the rest here.